Five questions to the dreamy Depreciation Guild.

If you find yourself drooling over the noisy pop of The Pains Of Being Pure At Heart (the fresh-faced New Yorkers with rose-scented sweat), you might want to oil your ears with these guys as well: Depreciation Guild. A tad more ethereal, a tad more dreamy than POBPAH, they do master the same sound scape, the same sweet, uplifting indie geekiness full of jangly guitars and reverbs.

Two out the three members of Depreciation Guild also play in POBPAH, but call it a "side project" and you might see frontman (he's the type of guy you would love to take home to meet your parents, unless you have rebellion issues) Kurt Feldman, 25, frowning. Just a little bit though; I doubt he or his bandmates, twin brothers Christoph and Anton Hochheim, are capable of any kind of even remotely hostile feelings.

Depreciation Guild played a lush gig at The Old Blue Last on a freezing Wednesday night a few days ago (Nov 25th), and I got the chance to talk to Kurt for five quick minutes after their show.

1. So how did Depreciation Guild get started? And what's the deal with The Pains Of Being Pure At Heart?

-We are sometimes seen as a side project of the Pains, since I play drums with them and Christoph is the second guitarist. But Depreciation Guild actually came first. It was 2005, I had been writing down some songs and started playing them with another mate of mine. He's not with us anymore, but I got Christoph and Anton in a few years later and here we are. POBPAH needed a drummer so I joined them as well, although I'm not really a drummer!

2. What inspires you?

-I started making music because of my love for pop, especially synth pop. I listen to a lot of early and late 80's stuff, dreampop, and for example Bill Nelson, Cocteau Twins, The Pastels and Kissing The Pink. We usually have this Japanese Nintendo machine with us to make the electronic sounds.

3. Describe your sound to a ten-year-old?

-Oh god... erm, pretty-sounding rock. Loud, pretty-sounding rock, that's it.

4. Don't take this the wrong way, but the same way as POBPAH, you guys look and sound and seem very innocent, pure and sweet. And this is definitely a compliment. Give me the dirt, you can't be all that nice all the time?

-Haha, I definitely like what I'm hearing here. We are genuinely ourselves, not just pretending to be something. I mean we do maybe a bit of drugs sometimes and that sort of stuff, but we really are mostly good people!

5. Talking about cliches: you're an indie band from Brooklyn. How's London, another alt pop mecca, treating you so far? You've played here quite a lot recently?

-Yeah, an indie group from Brooklyn playing in East London...hah. But it's really good here, we are getting to know the city and the different areas and vibes. I really like Brixton, we've been staying there with a friend and found a few excellent pizza and coffee places.

Ah, Brixton. There came the one little infraction I needed to convince myself these guys aren't just a twee, shiny and picturesque design poster, programmed to allure teenage girls to the dreamland. With track names like Butterfly Kisses and Dream About Me and faces straight from a Clerasil ad, I momentarily got distracted. All good now. They boys gave me their album, annoyingly cleverly and quirkily named In her Gentle Jaws, and I am hooked. Gladly.